History

Publitec was first established in March 1991 by Giuseppe Massaro and Fernanda Vicenzi, with the goal of creating the magazine Costruire Stampi, a project the two had been entertaining for quite some time.

Giuseppe Massaro was a mechanical engineer with a particularly wide professional experience, built up during his years as a design engineer for first-rate companies in the field of automotive industry. After he moved to the editorial world and the technical press, he contributed to the creation of several magazines in that field. After the establishment of Publitec he became its editorial manager, and his guidance represented a real anchor for the company until his untimely death. Fernanda Vicenzi started her professional career in the Italian branch of a multinational company, where she attended to technical publications. From there she moved to the world of technical press; she attended to problems of distribution for several editors until the establishement of Publitec. In the new context her duties shifted towards the administrative and financial side of the company.

A year and a half later these two people were joined by Gianfranco Umiliani, who became and still is the commercial manager of the company, with the goal of creating a proper sales network. Quite soon these three people ended up becoming the current eighteen, subdivided into the administrative department (trade, management and distribution), the editorial office, the commercial and marketing division. A real development always entails finding adequate housing. After the establishement in Street Caltagirone and the subsequent “moving” to Street Vignola, where most of the projects of Publitec are to be developed and its dreams to be fullfilled, came the time of Street Passo Pordoi, in the south of Milan, where Publitec was granted an entire floor of a large building. It was Giuseppe Massaro who, at the beginning of the Nineties, realised the existence of a world in great development, but lacking an adequate communication medium: the world of mould makers, at the time characterized by a great potential for growth and by the opportunity of investing in more marked technology, differently from other sectors of mechanics.There wasn’t any magazine dedicated specifically to this field, just magazines of general mechanics which only occasionally dealt with subjects of interest for mould makers. This great intuition lead to the creation of a “vertical” communication medium, characterised by contents of high technical value; the first magazine, as can be read on the cover, for mould makers, metal, plastic, models and precision equipment. Then, little by little, the other magazines came by: in 1993 Deformazione, a magazine dedicated to technology for sheet metal plate and tube working. When the first issue was published, Deformazione immediately brought on a transformation in the field of technical press, thanks to its extremely practical and concrete contents, to the width of its first-rate information, to the ease with which it could be read and to its captivating – if not even revolutionary – graphic image, which wasn’t (and isn’t) an arbitrary aesthetic factor, but an essential element to make its reading easier and more immediate.

From then on, its journey has carried on in the spirit of the first issue, so that the magazine has earned the esteem of an industrial sector which in the last twelve years has given substance to a lot of its technological potential, a sector in which the Italian industry still retains a main role. In 1995 came Componenti Industriali. Born with the goal of presenting a full shot of the world of industrial components (automatic, mechanical, oilhydraulic and pneumatic components), the magazine was originally intended as a work instrument dedicated solely to technical managers, and subsequently extended its target of readers, encompassing engineering firms, design studios and system integrators. This development encompassed all kinds of firms in the most important fields of Italian industry, particularly the field of operating machines.
Assemblaggio was born in 1999 as the first technical magazine in Italy to be addressed solely to the world of assembly. In order to fulfill the growing need in the industrial world of flexible systems capable of ensuring an optimal performance, assembly technology has kept assuming increasingly competitive roles in industrial automation. The pursuit of simple and versatile solutions brought in the foreground the essential role of assembly processes, essential for the success of projects in a wide range of fields.

The birth, in 2004, of Applicazioni Laser, is recent history: it is the only Italian magazine dedicated solely to the most innovative and interesting industrial applications of laser technology, a sector with an enormous and scarcely know potential. Applicazioni Laser embodies the feather in the cap of the editorial press and its greatest bet after Costruire Stampi, since the goal of the magazine is that of contributing to spread the culture of laser technology in Italy, where it still isn’t as well-known and deep-rooted as in other countries. Laser tecnology has many applications, and Applicazioni Laser presents them to the readers very carefully, so that they may become the ground for the discovery of new industrial uses. Laser technology is undoubtedly an instrument capable of innovating the productive process and the product itself, and this magazine brings to the readers concrete examples of how and where to use it.

The youngest: Newsmec: It is the communication vehicle that was still missing on the Italian market for the general mechanical industry world. This magazine contains short news only (maximum one page): useful and practical pieces of information that concern the mechanical industry, to be read from the first to the last page. Newsmec meets the needs of all readers, as information is up-to-date and easy to read. The issues tackled with range from machinery to tools, from accessory equipment to lubrication and cooling, from materials to waste-disposal and storage systems, from safety and environment to the handling of pieces and tools, from software to metrology and quality control. Market, regulations and standardization issues are also discussed.